Salesforce

What is Salesforce?

Salesforce is a massive infrastructure of customer relationship management software products that help marketing, sales, commerce, service, and IT teams connect with their customers.

Although Salesforce started as a Software as a Service (SaaS) company, it has grown into a Platform as a Service (PaaS) company.

It means that their customers can buy not only a ready-to-use Salesforce CRM system but also build their framework components (Lightning components) and custom apps on top of the Salesforce Lightning platform (Force.com), become Salesforce partners and then market these software products on its app marketplace – AppExchange.

Also, Salesforce encourages users and companies to know their platform capabilities and features better and join their online training hub, Trailhead where they can get educational resources from learning modules like “Salesforce Platform Basics” or expert support from the Trailblazer Community.

To date, Salesforce has had over 150,000 customers worldwide and is behind the scenes of business behemoths such as American Express, Sony, the Coca-Cola Enterprise, the Charles Schwab Corporation, TD Ameritrade, and others.

Now, Salesforce dominates the CRM market with over 20% market share, and its share prices will only increase.

The company is also famous for its company and product acquisitions. Among the latest and most significant ones are ClickSoftware, Mulesoft, and Tableau.

Why do so many businesses, from start-ups to Fortune 500, jump on the Salesforce train?

To understand it better, let’s dig into the Salesforce and CRM market history and the history of the CRM market first.

A Bit of Salesforce & CRM Background

Customer Relationship Management (CRM) is a technology aimed at improving your company’s relationship and interaction management with customers and potential customers. CRM software helps companies stay connected with their customers, streamline processes, and improve profitability.

What Is Salesforce Used For?

Since it is a CRM platform, it helps companies to understand and manage their customers’ requirements and develop changes in their products or services that can benefit the existing ones while attracting more.

So, what is Salesforce used for? In simple terms, it is to assist companies in gathering and retaining more customers and investors that can increase sales.

Different companies, from small-scale to big enterprises, use the platform for their marketing & sales strategies, customer analysis, and effective deals.

As of now, Salesforce is a collection of different utility software and tools that can help a business in many ways, you will find numerous opportunities to get benefits from any of its services.